The difference here is not only about the direction of communication (one-way or two-way) but also about the type of message. Not too long ago, the term “public understanding of science” (or PUS) was also in use, but this has mostly been replaced with public engagement. It’s not just about the number of people you’ve reached! From understanding to engagement The tricky thing is that to evaluate whether your engagement worked, you’ll need to anticipate this two-way communication, and plan what you will measure. If you can allow visitors to bring some input, an otherwise one-way outreach event can turn into two-way engagement. But the two can be combined as well: Your audience at an outreach event might be very engaged, asking questions, and suggesting ideas. Engagement is often more interactive and driven by the audience. An example of outreach would be visiting a local school with the purpose of recruiting future students for the university. Outreach is mainly a one-way communication to generate attention, and engagement is a two-way conversation. The terms are often used interchangeably, but there are some differences. What’s the difference between outreach and engagement? They have a lot in common, but they’re not the same thing. Outreach and engagement are both terms that you might come across when you start exploring science communication.
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